IDS came to us as a start-up business to compete the most competitive interior design market of Auckland. The whole plan was to go for the long-term marketing, but the company needed a quick cash flow as well. So, the absolute strategy was to split the digital marketing between Organic presence and Google Ads.
IDS website was designed and highly optimised for all the SEO standards from the scratch. Interior design keywords were not easy to compete in the short term, so we have decided to run the Google Ads as per proposed budget. After performing deep split testing and insights, we got the optimal conversation rate and great return on investment. It really helped IDS to keep the cash flow going while the organic search engine rankings built up.